Who We Are
From Blueshift Research Wiki
Mark Berman, geek
Education The University of Pennsylvania, B.S.E. in Computer Science Engineering; Columbia University, M.S. in Computer Science Inspirations Killer robots, zombie ninjas, things with lights that beep, movies containing same Talents Finding peace amidst chaos, fixing machines, condensing fact from the vapor of nuance, failing to attribute quotations Credibility In 1988, played The Adventure of Link in shifts for four days until significantly ahead of the hint line operator; still own a power glove; my first word was "batteries." Dan says, "Mark, put down the game controller and step away from the machine! Sunlight and fresh air are actually good for you." Formerly Forensic computer engineer Coordinates New York City
Mark covers the consumer technology and video game industries for Blueshift. 
David Franklin, survivor
Education Lycoming College, B.A. in Political Science Inspirations Walking 36 holes of golf with a low 80s score in both rounds Talents Listening to people, sorting out the facts and taking a clinical view of the situation; resisting a hot dog with all the trimmings in lieu of a heart healthy option Credibility Survived a heart attack at age 50; then researched and explored many procedures, drug and diet options for maximum recovery and an active lifestyle. Craig says, "David would be anyone's pick to survive a nuclear holocaust with. That's how nice of a guy he is. Knock on wood." Formerly Proprietary researcher for Off The Record Research; sales, management and human services Coordinates San Francisco and the Carolina coast
David covers cardiac treatment options for Blueshift.
Craig Gordon, guru
Education Lehigh University, B.S. in Business; Yale University, M.S. in Private and Public Management Inspirations The great Abraham Lincoln, Ghandi, bright sunny days and wonderful walks through the park with my wife Nanette and my dog Eddie. Talents Seeing things from afar; multitasking and getting someone to laugh; solving problems during crises and staying a people person Credibility Lauren says, "Craig is completely obsessed with information. He's cited a user's comment on a book off Amazon as the source for an idea; his eyes are always open." Formerly Partner at Rosenberg Capital Management and founder of Off The Record Research; developer of unbiased market research concepts; marketing professor at The University of California at Berkeley and Golden Gate University Coordinates San Francisco
Craig covers special situations for Blueshift.
Reverdy Johnson, optimist
Education Kenyon College, B.A. in Psychology; Golden Gate University, M.B.A. Inspirations Seeing the Giants win a World Series; Joe Montana to Jerry Rice; a clutter-free room; kayaking in open waters on a sunny morning Talents Understanding the big picture; seeing things from someone else’s perspective; being a team player; transparency Credibility While attending graduate school, Reverdy was recommended for an internship with Blueshift Research. His high quality of work landed him a position after graduation as Manager of Proprietary Research. David says, “Rev is a pure researcher, he is well organized and creative.” Formerly Director of Campus Operations for a consultant to universities on enrollment management; Region Manager for national education company, freelance sports journalist Coordinates San Francisco
Reverdy covers special situations for Blueshift.
Lauren La Cascia, maven
Education The University of Pennsylvania, B.A. in English, creative nonfiction Inspirations Advanced fashion; Italian screen sirens; unexpected and gorgeous prose; a spotless apartment; faraway lands; big closets Talents Getting the story; looking good while getting the story; telling the story; staying organized Credibility One grandmother was a seamstress, the other a pattern-maker. Her sister needs a storage unit for out-of-season apparel that can’t fit into her apartment. Her mother and father just bought two new freestanding wardrobes for their extra clothes, and her aunt hasn’t packed a suitcase she could lift in 20 years. Mark says, "I once heard Lauren give a 10 minute explanation of why the New England Patriots did not deserve to make the Super Bowl based entirely on their coaching staff's style of dress." Formerly Music industry IT manager; management consultant; freelance journalist Coordinates New York City
Lauren covers the retail and fashion industries for Blueshift.
Daniel Neumansky, mad scientist
Education The University of California at Santa Cruz, B.S. in Physics, particle calorimetry; San Francisco State University, M.S. in Physics, biomedical devices Inspirations White sands and warm blue water in which I am 30' below; the creative, artful collaboration and anarchy that is Burning Man Talents Being a self-squeezing information sponge that secretes excellent ideas Credibility I was buying compact fluorescent light bulbs back when they weren't so compact, were $30 a pop, and I was a starving grad student at the time! Lauren says, "Dan rides his bike to work every day -- weather not permitting. And he lives on an island -- 12 miles away. That’s green." Formerly Breast cancer researcher at the UCSF Mt. Zion Cancer Research Center Coordinates San Francisco
Dan covers the green technology and solar energy industries for Blueshift.
